Build. Launch. Earn.
Turn your training and your skills into a commercially viable practice. In one day.
Imagine walking away with a world-class website, a client offer that actually works, your ads created and live on Meta, a working CRM catching every enquiry, your email sequence written, and a sales conversation you know how to run. Built with you, in a day.
- Not another $10,000 program that leaves you with nothing
- Not another thirty-module education that never gets finished
- Not another online course with no one there to help
- Not another how-to you'll have to go away and do yourself
- Not another plan that never gets switched on
- A world-class website, built and live
- A marketing system: your offer, your ads, your list
- A customer relationship management system that catches every enquiry, set up on the day
- The sales conversation, so you know what to say when the phone rings
- No more guessing. You leave with it running
Your practice is only as successful as your ability to get regular, consistent clients. Let me show you how it's done.
Now, the good news. There is a lot more in your practice than you've been reaching. After twenty-five years of training practitioners, running successful clinics of my own both offline and online, world-renowned media, and training people in China, Australia and the UK, I am going to show you how it's done in the modern world. We're going to use AI to make it easy. Tried and tested marketing systems. The most cutting-edge sales psychology, with integrity. One day.
Like you, I'd tried all the courses. Module six, was it? When you just gave up?
Or was it module three, when it stopped making sense, or you just couldn't be bothered any more? Twelve to twenty-four modules is the average course. Most people never get past three. The information didn't flow, nobody was there to help, and nothing got built. Different day, different result.
Then there's the other route: paying people to do it for you, one piece at a time.
Industry ranges from published 2026 agency and freelancer pricing. Yours will vary. The point stands.
The less time you spend learning marketing, and the sooner you actually start marketing, the faster you get clients.
Your training is the product. Commercial viability is the machine around it, and the machine is mostly strategy: which business you're in, one problem, one buyer, one offer. That fits on half a page. Once you have it, the plan is easy, and with AI the plan is a day's work, not a year's. That's the Build Day. Strategy in the morning. Machine in the afternoon. Switched on before you go home.
And a full diary is only part of it. It's what a full diary gets you: helping the people you trained to help, choosing your own hours, and making a good living doing the thing you love, instead of wondering every Monday whether the phone will ring.
AI really has changed everything.
Our ability to implement and design is a hundred times what it was just a few months ago. A world-class website in an afternoon. Ads written and running in an hour. An email sequence before lunch. Things that used to cost thousands and take months now take a day, if you know how.
What AI doesn't have is the strategy. It doesn't know which business you're in, what problem you resolve, or who you're talking to. And what you don't have, until you do, is how to harness it in a simple, understandable, results-getting way.
That's the Build Day. We bring the strategy and twenty-five years of knowing what works. AI does the building. You leave with both.
Nine things. Built, not taught. Yes, all in one day.
Every one of these takes something you can already do and makes it sellable. The day runs in the same order as the book, because it's the order the business works in.
Which business you're in
Stand-in or resolver. Journey or aspirin. The one decision every other decision hangs off, made and written down.
One problem, one buyer
The bucket, the symptom in your client's own words, what resolving it actually gets them, and a named program with a price. Multiple sessions, one fee.
The offer sentence
I resolve this problem, for this person, in this many sessions, by doing this, which is different to that. If you can't say it, nothing after it works.
Headline, tagline, contrarian line
Written with AI from your own sentence, and read out to the group before it goes near a page.
Your site
Built with Claude Design from screenshots of sites you like. Header that says exactly what you resolve, two Book Now buttons, testimonials, your story told like a human. Live by the end of the day.
Five ad creatives
Three scripts to camera, two stills. One campaign, three ad sets, set up in Meta with you at $20 a day, ready to run for seven days.
The referral pack, the list and the CRM
The one page that lists everything you do, handed over with the receipt. The opt-in, a seven-email sequence written once, and your CRM set up so every enquiry is caught and followed up.
The sales conversation
The twenty-minute call, the three questions, what to say to "I need to think about it", and taking the money on the call.
Switch it on
Site live, ads running, CRM catching enquiries, emails going out. You leave with the whole thing working, not a to-do list.
You've got the competence. Let's make it pay.
Twenty years ago I ran a site called thephobiaclinic. One problem, one offer, one fee: resolve your phobia, whether it takes one session or twenty. $995. Two of those a week was a hundred thousand a year, part-time, off Google ads. I know this works because it's how I built my own practice.
I also know what happens when you don't build the machine. I had a Discovery Channel series and a full page in The Times, and I let most of that run out through the floor because nobody had shown me how to catch it. The Build Day is the machine I didn't have.
one-to-one
applied mind science
Counsellors
Therapists
in China, Australia and the UK
Life Guru, 15 eps
Mind-body coach on UK TV, two years
Evening Standard
National Geographic
The Australian
Diploma of Modern Psychology
CEOs
World champions
The Mind Academy is recognised and accredited by the Australian Hypnotherapists Association, the Australian Society of Clinical Hypnotherapists, the International Institute for Complementary Therapies, the Association for Coaching, the NLP Association of Australia and the Guild of Australian Hypnotherapists.
Your Build Day trainers.
Two people. One brings the strategy, the offer and twenty-five years of knowing what gets clients. The other builds the systems that catch them. Between them, everything on this page.
Alistair Horscroft
Twenty-five years and more than ten thousand one-to-one sessions. Multi-business owner. Founder of The Mind Academy. He has trained psychologists, counsellors and therapists in China, Australia and the UK, and his clients include Olympians, world champions and CEOs. Twenty years of building practices, his own and other people's, and helping his clients make millions along the way.
- Discovery Channel series, Life Guru; mind–body coach on UK television for two years
- The Times, Evening Standard, National Geographic, The Australian
- Built the first government-accredited Diploma of Modern Psychology
- Author of Get Clients, the book this day is built on
Jithin
The person who makes sure nothing falls through the cracks. Jithin is a HighLevel Certified Admin, the founder of HighLevel Techie and DaMarTech, and a marketing systems and marketing technology expert. He builds the machinery that sits behind a practice: the CRM that catches every enquiry, the automations that follow up, the tracking that tells you what's working. On the day, he's the one standing beside you while your system goes live.
- HighLevel Certified Admin
- Founder, HighLevel Techie and DaMarTech
- Winner, HighLevel AI Agent Challenge for Technical Excellence
- Marketing systems and marketing technology expert
Everyday practitioners. Full diaries.
[Alistair's training was] a game changer for myself and my clients. It allowed me to step into my own business part time within six months, and full time after twelve.
I have built a thriving professional hypnotherapy practice [and the foundation was laid with Alistair]. It's an investment that continues to pay dividends, year after year.
Less than a month after completing my training [with Alistair], already I am seeing clients and getting the results promised. I saw nine clients last week.
I expect I am going to triple my income [through this training]. Before I felt like I was working with a couple of chisels, and now I have this whole tool box.
[After training with Alistair] I left a career in advertising and am now a full time hypnotherapist working from London. Helping others, and making a living from it.
I have been working with clients for a few months now, and it's incredible to experience how a five-minute process [Alistair taught us] can change someone's life so quickly.
Thanks to the skills I learned [with Alistair], I now enjoy working as a change work professional as my main source of income.
I have for many years [as a result of Alistair] had a thriving and successful practice. Walk out and start practising confidently.
After 27 years of hairdressing, [training with Alistair] completely revolutionised my life. I am seeing clients regularly, my family are happier, and we are all benefiting.
From 83 five-star Google reviews and 35 Facebook recommendations. Edited for length, with bracketed words added for context; the full reviews are at themindacademy.com/ravereviews and facebook.com/TheMindAcademy/reviews.
What you need on the day. Not much.
- A laptop, charged, and its charger
- A Squarespace, Wix or similar website account you can log in to. If you don't have one yet, set one up before the day; the free trial is fine
- A Meta Ads account, set up, even if you've never run an ad
- A Google account
- A Claude account (claude.ai). You can use ChatGPT if you like, but everything is demonstrated in Claude, and it's what we build with
- Any real testimonials you already have
- An honest answer to "what problem do I resolve?" If you don't have it, it's the first thing we build
- Chapters one to eight of Get Clients done, so you arrive with your offer sentence. You get the book when you book, and a short prep form a week before the day
- To be technical. If you can type a message, you can do the day
- A logo, a brand, or a colour palette
- A marketing degree, or to have finished any course
- An audience, a list, or followers
- To have run ads before
One day. Everything built. AU$3,000. Done.
Here is the whole offer, so you can picture having it. You arrive with a laptop, your training, and a problem you know how to resolve. You leave with a named program at a price, a live site, five ads set up in Meta, a referral pack, an email sequence, a sales conversation you can run, and your numbers on a page. If your program sells once, the day has paid for itself. After that it's yours. Every month you wait is a month of empty slots you can't get back, and I'd rather you were busy.
- The full day live with Alistair
- Offer, site, ads, list and sales conversation, built in the room
- A copy of Get Clients, the book the day is built on
- The tick lists, so you keep going after you leave
- A switch-on clinic a week later, for anything that got stuck
- A private support group, so you're not on your own once the day is over
- Your CRM, set up on the day. US$47 a month from then on, cancel any time
Dates are set city by city. Save your VIP seat and we'll send you the invite the moment the next one is confirmed.
No outcome guarantee, and you should be suspicious of anyone who offers one. Humans aren't toasters. White goods get guarantees; people don't. What we do guarantee is the quality of the day: if by the lunch break it isn't what was promised here, say so and you'll be refunded. All prices in Australian dollars. The CRM is a separate subscription at US$47 a month, cancel any time. Enrolled in the Mind Dynamics Program? The Build Day is now included; you don't pay for it twice. Come prepared and you'll leave with it running. If something outside your control gets stuck on the day, a Meta account in review, say, there's a switch-on clinic a week later, included. Next dates: . .
Is it for you? Let's find out.
Sales isn't easy unless you understand it. Just as you were trained in how to help your clients, you need to understand the mechanisms and processes for getting them. It is a learnable skill. Anyone can do it. So here are the honest answers, and if the honest answer is no, we'll say so.
I haven't trained yet. Can I still come?
No. This is for people who have already trained as a coach, therapist, practitioner, psychologist, whatever it is. If you haven't trained yet, you're better off joining the Mind Dynamics Program first, and doing the Build Day after.
Is this the low-ticket / high-ticket funnel thing?
No. That's a different product and it comes later, once you've specialised and have a busy clinic. This day builds a practice: people into a room, at a price that makes you good money.
Where and when is it?
Live, in a room, in Noosa, the Gold Coast and Sydney. Dates are set city by city. If you'd like to save your VIP seat for the next Build Day, let us know and we'll send you an invite when we set the next date.
How many people are in the room?
A small group, so everyone actually gets built. Seats are limited for that reason, not for the drama of it.
I'm enrolling in Mind Dynamics. Do I pay for this too?
No. The Build Day is now included in the Mind Dynamics Program. This page and this price are for practitioners who've trained elsewhere and want the day on its own.
What's the US$47 a month for?
The CRM. We set it up on the day: it catches every enquiry from your site and your ads, sends the emails, books the calls and reminds people to turn up. It's the thing most practitioners never have, and it's why enquiries disappear. You can cancel any time.
Why Claude and not ChatGPT?
Because it's what we build with. Everything on the day is demonstrated in Claude: the offer, the page, the ads, the emails. You can use ChatGPT if you prefer, but you'll be translating while everyone else is building.
Will I really have a live site by the end?
If you come with a domain or an existing site login, yes. If you come with nothing, you'll leave with the page built and a ten-minute job to point a domain at it.
What if it's not for me?
Then we'll tell you on the day, and you'll be refunded under the quality guarantee. And if you're not sure before booking, call or text and ask. We'd rather turn you away than take your money for the wrong thing.
Stop wondering how. Start doing what works. Bring a laptop.
Your training, made commercially viable, in a day. Your offer, your site, your ads, your list, your sales conversation. Built with you, live before you leave.
We make no guarantee of results or earnings. Nothing on this page or in the Build Day is a promise of outcomes or future income. Any figures referenced, including Alistair's own past practice, are illustrative only and are not average or expected earnings. You alone are responsible for your decisions, actions and results. © 2026 The Mind Academy Pty Ltd.